Future of Human Rights Essay Example | Topics and Well Written Essays - 500 words

Future of Human Rights - Essay Example The significance of the influence presented by the rise and continuing growth of these countries stems from the assertion that social, economic and political power play a vital role in comprehending human rights concept and its corresponding international regime. The emergence and growth of the BRICS countries has implications on human rights since social, economic and political power is shifting from the western states to non-western states. Such power shift generates divergent understanding of political legitimacy and morality hence development of a new world order goes beyond the notion of the dominance of western states. This paper investigates the future of human rights. State sovereignty relates to the continuing tensions between human rights regimes’ foundational principles and their role in contemporary world typified by preferences, values, power and ideas diffusion. The concept of human rights in the 20th century was all about relationship between the state and its citizens (the ruler and the ruled) and that the states’ external legitimacy in the global arena was shaped by the political order of its constituent domestic societies. This model has since changed in â€Å"modern† decades owing to the increased implications of weak states to adequately protect human rights; growing interdependencies; and emergence of the global community having settled norms (Engstrom, 2010). These arguments have changed sovereignty from entailing only power to a concept involving responsibility too. Several bodies and organizations have been established to uphold protection of human rights across the world beyond the â€Å"sovereignty† o f states that is such bodies can intervene, with military deployment as the last resort, if the state fails to respect human rights. The second theme concerns the implication of a global system

Serial Rapist Research Paper Example | Topics and Well Written Essays - 2250 words

Serial Rapist - Research Paper Example Some people commit the crime of rape for once or twice but some are the serial rapists who continue to do what they want in order to fulfill their wishful yet deadly desires. No law or court can stop their ultimate desires and its subsequent actions. Where ever they go they take their rapping attributes with them because they do not consider it a crime rather they call it their right. One similar case of a serial rapist illustrates that the criminal was arrested and then sentenced to prison in 1994 in Manhattan, New York. He was an old offender of raping and exploiting women. He once raped a business woman of 30+ years old in her own apartment. This guy managed to get into the house when she was out and hide. When she returned back in the late afternoon she did not know that some serious criminal is waiting for her on the side. As soon as she opened the door she found him in front of her. She looked at his face and then she could never remove his image from her mind. That guy raped t he girl. This was not his first act of rape rather he was a serial rapist who had been involved in other raping activities as well in Manhattan. However, the girl was raped for the first time. This girl had a clear look on his face whereas in all his previous cases he was able to hide his identity so that nobody could report against him. NYPD’s Detective Bureau has a Special Victim’s Squad to deal with the cases related to rape and forceful sex in the New York. This Bureau has a very distinctive way of investigation. They initiate the search of the offender with his Composite Sketch. In this case also they were able to draw the sketch of the criminal with the help of the girl victim who could easily recall his features and then told to the sketch designer. The composite sketch session went pretty successful and the detective unit got the sketch of the serial rapist. The victim herself was satisfied with the drawn sketch and said that it closely resembles the original person. The detective then made several photocopies of the criminal’s sketch which were then sent to the printing press in order to make it a wanted poster. This poster was then distributed among all the departments and key positions. It was hanging under some police boundaries that Assistant District Attorney (ADA) was within the Ne w York City for some other responsibilities and purposes. As she had a sight of the wanted poster she immediately recognized him as her step brother. She showed the highest level of courage and selflessness by telling the Detective Squad about her relationship with this serial rapist and fully cooperated with them in the investigations. Her recognition of the picture gave a very important clue to the Squad. The serial rapist was Anthony. This man lived in Florida where he was involved in rape cases. Few years ago he was arrested by the police because of the same crime. He was released just a few months before his recent case. The Special Victims Squad successfully arrested him from his Florida residence and he was then presented to the victim who also recognized him. During Anthony’s trial the judge identified that he used to have a great pleasure in raping women. He never considered it as a crime or an illegal activity. He was pretty much contented with what he was doing. Si nce he had committed the first degree rape therefore he was sentenced to 20 to 40

Self-Reflection on Entrepreneurial Personality

Self-Reflection on Entrepreneurial Personality By submitting this piece of work I confirm I am aware of, and comply with University and Programme Requirements and regulations regarding Examination and Assessment Offences and that I am not party to any behaviour which could be construed as an assessment offence. I am aware that if I, or any member of my group transgress these regulations that the entire group could be found guilty of an academic offence. The last decades have witnessed the most dynamic emergence of entrepreneurial activity worldwide and the interest in entrepreneurship has increased significantly. No sector of economy has grown as vital, powerful and creative as entrepreneurship. (Kaplan, 2003). What is Entrepreneurship? The ability and motivation to form something from practically nothing is entrepreneurship. Moreover it is the willingness and steely determination to build an enterprise and handle risks and do everything possible to get the odds in your favor (Timmons, 1989). What is an Entrepreneur? The term entrepreneur had his beginning in the 17th-century and comes from the French word â€Å"entreprendre† and is usually a sole proprietor, a partner or a majority shareholder in an incorporated venture (Rowland, 2015). I have potential to be an Entrepreneur, because of my tested competencies! Different models can be used to identify what your personal traits are. Each model or test assesses particular attributes for entrepreneurial characteristics. One model is the â€Å"Entrepreneurial Traits Wheel† that depicts some traits an entrepreneur or an enterprising person may have. My self-evaluation (Figure 1 / Appendix 1, p.6) shows that I ´m a proactive person with a strong vision and flair. Moreover I ´m self-confident and prefer to solve problems. Furthermore I very goal oriented, a team player and a motivator to overcome difficulties. Thus my not innovated skills I ´m a motivated and communicated decision maker. The T-P Leadership questionnaire indicates that I ´m more laissez-faire than autocratic. I prefer a more morale than productivity style. Nevertheless I have a moderate high shared leadership style with a high morale and moderate high productivity behavior (Appendix 2, p. 7). Related to the Thomas-Kilmann (Appendix 3, p.10) test my profile indicates in various situations a good repertoire of useful social skills. A further test to evaluate entrepreneurial characteristics is the â€Å"General Enterprising Tendency† (GET) test. The results of my test show only in one particular section an average score (Appendix 4, p.16). All other sections assess a nearly maximum score. Summarised the tests underline the argument that I have entrepreneurial skills. But these are only theoretical results. I have potential to be an Entrepreneur, because of my working experience and our family business! To be entrepreneurial is to be inspired and capable of creating opportunities for oneself. To be an entrepreneur is one of the interesting and most exciting things. But it is not easy to start and maintain your own business. The best example in this case is my father. In our family it is a kind of tradition to have an entrepreneurial thinking. In 1963 my grandfather founded the logistic company â€Å"HTS Hà ¼ttges Tranport-Service†. Meanwhile my father manages the company since 1986 and I am working part time during my study in my father’s office. But I have already worked for other companies (Appendix 5, p. 22). To start, I did my apprenticeship as an industrial management assistant at Friesland Campina from 2005 to 2008. Friesland Campina is a worldwide Joint Venture who manufactures milk products. During this time I worked in different areas in the company such as the sales, purchasing, marketing, accounting and controlling department. After my apprenticeship I stayed in the company and was taken in the purchasing department from 2008 to 2010. In these two years I was responsible for the purchase of packaging and raw materials. At that time I was 22 years old and had a huge responsible position in this company, because when my disposition was poor the production plant couldn ´t produce their planned qua ntity. But I grew with the task and became more and more responsibilities. So, I earned the ability to lead negotiations with suppliers and hold presentations during important meetings. Also during my Bachelor study in the Netherlands I have expand my competencies. In the first semester we had to write a business plan and had interview a general manager to analyse the company. Moreover I was general manager and finance director of a project team in reference of a study project named â€Å"Mini Company† at the Fontys International Business School in the Netherlands. We had to found a real company for one semester with real market conditions. We had to sell company shares to get money and had a real entry in the Netherlands Commercial Register. Our student company â€Å"Nature Arts† was very successful and a good investment for our shareholders. We won a price from the â€Å"Jong Ondernemen† organization for the one of the best Mini Company (Appendix 6, p.23). At the end we could disburse them with a dividend of 30â‚ ¬. A further experience which could be beneficial to an entrepreneurial career was the internship during my study at the METRO GR OUP. The METRO GROUP is the one of the biggest wholesaler worldwide such as Tesco. I worked in the Corporate Planning Controlling department. It was a hard time and with long business days. I worked in different teams with different educational and cultural backgrounds. But this was an experience I ´ll never want to miss. This work experience was excellent to prepare for higher duties later. Now I ´m 28 years old and had the fortune to witness a good education. The following figure (Figure 2 / Appendix 7, p.24) illustrates my personal life path. Figure 2: Life Path Chart Felix Freericks Source: Own Illustration, 2015 Certainly I have weaknesses. Nobody is perfect. Certainly I have weaknesses and also experience with some difficult situations during my life. One Example is the language barrier. Therefore to improve my language skills such as English I study abroad and live in a residential community with only international native speaking people. I hope after my study I have improved my English skills to be confident in business discussions. Another Weakness is the motivation in some areas. Sometimes I fall in a deadlock and it’s difficult to motivate myself to change the current unsatisfied situation. In this case I have a high potential for improvement. The life is a long-life-learning process. Hence, I have to learn from my mistakes and try to avoid them in the future. My dream is to follow in one ´s father ´s footsteps hopefully. But Dreaming a dream is one thing, but bringing the dream to market is another dimension entirely. Therefore I early recognised to have to study to become a well-educated manager with managerial responsibility. Through the experience in the last nine years and hopefully in the common years I will learn how to manage and maintain a business. I see myself as an enterprising person, because even now I use the learning and experience to benefit my father ´s company in other ways. This attitude is crucial to your success at this early stage. Once my father said to educate yourself you have to be open-ended and focused to provide the freedom necessary to explore unexpected leads. My personal work experience in different companies has shown that’s difficult to manage a company. But I am hopefully ready for this challenge in a few years. References Kaplan, J. M., 2003. Patterns of Entrepreneurship, s.l.: John Wiley Sons. Rowland, M., 2015. www.businessdictionary.com. [Online] Available at: http://www.businessdictionary.com/definition/entrepreneur.html#ixzz3SD5CxrBQ [Accessed 16 2 2015]. Timmons, J., 1989. The Entrepreneurial Mind. In: Andover: Brick House Publishing, p. 1. Appendix 1: Entrepreneurial Skills Wheel Appendix 2: T-P Leadership Questionnaire: An Assessment of Style The following items describe aspects of leadership behavior. Respond to each item according to the way you would most likely act if you were the leader of a work group. Circle whether you would most likely behave in the described way: Always = A, Frequently = F Occasionally = O, Seldom = S, or Never = N. A F O S N 1. I would most likely act as the spokesman of the group. A F O S N 2. I would encourage overtime work. A F O S N 3. I would allow members complete freedom in their work. A F O S N 4. I would encourage the use of uniform procedures. A F O S N 5. I would permit the members to use their own judgment in solving problems. A F O S N 6. I would stress being ahead of competing groups. A F O S N 7. I would speak as a representative of the group. A F O S N 8. I would needle members for greater effort. A F O S N 9. I would try out my ideas in the group. A F O S N 10. I would let the members do their work the way they think best. A F O S N 11. I would be working hard for a promotion. A F O S N 12. I would tolerate postponement and uncertainty. A F O S N 13. I would speak for the group if there were visitors present. A F O S N 14. I would keep the work moving at a rapid pace. A F O S N 15. I would turn the members loose on a job and let them go to it. A F O S N 16. I would settle conflicts when they occur in the group. A F O S N 17. I would get swamped by details. A F O S N 18. I would represent the group at outside meetings. A F O S N 19. I would be reluctant to allow the members any freedom of action. A F O S N 20. I would decide what should be done and how it should be done. A F O S N 21. I would push for increased production. A F O S N 22. I would let some members have authority, which I could keep. A F O S N 23. Things would usually turn out as I predicted. A F O S N 24. I would allow the group a high degree of initiative. A F O S N 25. I would assign group members to particular tasks. A F O S N 26. I would be willing to make changes. A F O S N 27. I would ask the members to work harder. A F O S N 28. I would trust the group members to exercise good judgment. A F O S N 29. I would schedule the work to be done. A F O S N 30. I would refuse to explain my actions. A F O S N 31. I would persuade others that my ideas are to their advantage. A F O S N 32. I would permit the group to set its own pace. A F O S N 33. I would urge the group to beat its previous record. A F O S N 34. I would act without consulting the group. A F O S N 35. I would ask that group members follow the standard rules and regulations. T13P13 Appendix 3: Thomas-Kilmann Conflict Mode Questionnaire Consider situations in which you find your wishes differing from those of another person. How do you usually respond to such situations? On the following pages are several pairs of statements describing possible behavioural responses. For each pair, please circle the A or B statement which is most characteristic of your own behaviour. In many cases, neither the A nor the B statement may be very typical of your behavior, but please select the response which you would be more likely to use. 1. A. There are times when I let others take responsibility for solving the problem. B. Rather than negotiate the things on which we disagree, I try to stress those things upon which we both agree. 2. A. I try to find a compromise solution. B. I attempt to deal with all of anothers and my concerns. 3. A. I am usually firm in pursuing my goals. B. I might try to soothe the others feelings and preserve our relationship. 4. A. I try to find a compromise solution. B. I sometimes sacrifice my own wishes for the wishes of the other person. 5. A. I consistently seek the others help in working out a solution. B. I try to do what is necessary to avoid useless tensions. 6. A. I try to avoid creating unpleasantness for myself. B. I try to win my position. 7. A. I try to postpone the issue until I have had some time to think about it. B. I give up some points in exchange for others. 8. A. I am usually firm in pursuing my goals. B. I attempt to get all concerns and issues immediately out in the open. 9. A. I feel that differences are not always worrying about. B. I make some effort to get my way. 10. A. I am firm in pursuing my goals. B. I try to find a compromise solution. 11.A. I attempt to get all concerns and issues immediately out in the open. B. I might try to soothe the others feelings and preserve our relationship. 12.A. I sometimes avoid taking positions which would create controversy. B. I will let another have some of their positions if they lets me have some of mine. 13.A. I propose middle ground. B. I press to get my points made. 14.A. I tell another my ideas and ask them for theirs. B. I try to show him the logic and benefits of my position. 15.A. I might try to soothe the others feelings and preserve our relationship. B. I try to do what is necessary to avoid tension. 16. A. I try not to hurt the others feelings. B. I try to convince the other person of the merits of my position. 17. A. I am usually firm in pursuing my goals. B. I try to do what is necessary to avoid useless tensions. 18.A. If it makes the other person happy, I might let them maintain their views. B. I will let the other person have some of their positions if they let me have some of mine. 19.A. I try to get all concerns and issues immediately out in the open. B. I try to postpone the issue until I have had some time to think it over. 20.A. I attempt to immediately work through our differences. B. I try to find a fair combination of gains and losses for both of us. 21.A. In approaching negotiations, I try to be considerate of the other persons feelings B. I always lean toward a direct discussion of the problem. 22.A. I try to find a position that is intermediate between mine and another persons. B. I assert my wishes. 23. A. I am often concerned with satisfying all my wishes. B. There are times when I let others take responsibility for solving problems. 24. A. If the others position seems important to them, I would try to meet their wishes. B. I try to get the other person to settle for a compromise. 25.A. I try to show the other person the logic and benefits of my position. B. In approaching negotiations, I try to be considerate of the other persons wishes. 26.A. I propose a middle ground. B. I am nearly always concerned with satisfying all my wishes. 27.A. I sometimes avoid taking positions that would create controversy. B. If it makes the other person happy, I might let them maintain their views. 28.A. I am usually firm in pursuing my goals. B. I feel that differences are not always worth worrying about. 29.A. I propose middle ground. B. I feel that differences are not always worth worrying about. 30.A. I try not to hurt the other persons feelings. B. I always share the problem with the other person so that we can work it out. SCORING THE THOMAS-KILMANN CONFLICT MODE QUESTIONNAIRE Appendix 4: The Duham University General Enterprising Tendency (GET) Test Appendix 5: Part of Curriculum Vitae Felix Freericks Working Experience 02/2014 – 06/2014MSK Verpackungs-Systeme GmbH Bachelor thesis in the purchasing department Implementation of a key performance indicator system 08/2012 – 02/2013Metro AG Internship student employee in the Headquarter Controlling department Forecast- Budget reports Reporting Implementation of a reporting-tool for analysing the reporting structure 04/2010 – 02/2012Altenheim St. Marien gGmbH Assistance of the Board of Managements Finance Accouting tasks 01/2008 – 04/2009Friesland Foods Deutschland GmbH Purchaser Purchasing of raw packaging materials Negotiation Contracting Study 09/2010 – 07/2014Fontys International Business School Venlo, NL Study: International Business Economics Bachelor-thesis: Implementation of a key performance indicator system (Grade: 8,0) Graduation: Bachelor of Business Administration (7,4) Apprenticeship 08/2005 – 01/2008 Friesland Foods Deutschland GmbH Apprenticeship as an industrial management assistant Appendix 6: Certificate of Jong Ondernemen Appendix 7: Life Path Felix Freericks Statement of Authenticity We hereby solemnly declare, that we ourselves wrote this coursework, without the assistance of any third party; that in this report, we identified and specified all direct literal quotes from literature and indirect quotes (ideas, indirect quotations) from other authors. We are fully aware that any violation of this code may result in disadvantageous consequences for us. If fraud can be proved, we will be required to bear the costs of investigation into and sourcing of the original document. Plymouth, 23rd February 2015 Felix Freericks

Use of Three Literary Techniques in Things Fall Apart Essay -- Essays

In his work Things Fall Apart, Chinua Achebe tells a story describing the decay and destruction of ancient African tradition caused by the invasion of white culture. His tone in the book seems to side and sympathize with the Africans and their religion. Interestingly enough, though, he uses biblical allusion, as well as onomatopoeia and symbolism to bring the book to life and captivate the reader. The following will describe how he uses these. Even though it appears that he sides with Africans and their cultural beliefs, Achebe uses things from outside their religion, such as biblical allusions. When the missionaries appear it says, â€Å"they were all sons of God. And [they] told them about this new God† (Achebe 126). It is interesting to note that Achebe capitalizes the â€Å"g† in God, which is proper especially if one claims to be a Christian. Another allusion could be interpreted when the locusts cover the land. It is phrased, â€Å"then quite suddenly a shadow fell on the world, and the sun seemed hidden behind a thick cloud† (49). There were so many, that this â€Å"cloud† could easily repre...

New Product Launch

NEW PRODUCT LAUNCH: UB GROUP – SOFT DRINK â€Å"MIST† COMPANY OVERVIEW United Breweries Limited (UBL) – has assumed undisputed market leadership with a national market share in excess of 50%. Through a process of aggressive acquisition and market penetration, The UB Group today controls 60% of the total manufacturing capacity for Beer in India. The flagship brand, Kingfisher is now sold in over 52 countries worldwide having received many accolades for its quality. MACRO-ENVIRONMENTAL ANALYSIS Political Factors The political forces affect the beer industry to a large extent. The rates of the beer in various parts of the country are affected by the taxes and duties applied by the Govt. The political forces also affect the pricing of the beer by lowering the duties or deregulating the distribution channel. This leads to lower margins for the distribution channel partners. But, as 75% of the Indian market is covered by two players, there hasn’t been a reduction in the margins of the manufacturers. The taxation policies also affect the consumption patterns. Economic Factors India is home to nearly one-sixth of the global population and is one of the most attractive consumer markets in the world today. The total worth of Indian Beer Market is Rs 750 crore. This market is expected to expand by 39% by 2010. The beer consumption has been growing at a CAGR of 7% over last nine years. India provides attractive profit margins due to the consolidated nature of the industry. Various research studies have shown that a rise in the income levels has a direct positive effect on beer consumption. The National Council for Applied Economic Research (NCAER) projects India's ‘very rich', ‘consuming' and ‘climbers' classes to grow at a CAGR of 15 per cent, 10 per cent and 2 per cent respectively. Thus, India gives ample opportunities for the UB Group to grow. Social Factors A deep-seated traditional social aversion to alcohol consumption has been a traditional feature of the Indian society. However, as urban consumers become more exposed to western lifestyles, through overseas travel and the media, their attitude towards alcohol is relaxing. Social habits are undergoing a transformation as mixed drinks are becoming more popular. The greatest evidence of this trend is the increase in beer consumption among women. More and more women are consuming beer – the penetration in metropolitan areas is almost twice as high as the penetration in other large cities – implying that the greater tolerance towards alcohol consumption in metropolitan areas facilitates the consumption of beer. With increasing urbanisation, this acceptance is only going to rise. As a consequence of the high birth rates prevalent until the 1990s, a large proportion of the Indian population is in the age group of 20-34 years. This age group is the most appropriate target for beer marketers. This population trend will give a further boost to the growth of beer consumption in India. Technological Beer industry is not technology specific. As the UB group is one of the oldest players in the market, they have achieved economies of scale. Thus, technological factor is not of great importance for the beer market. SWOT ANALYSIS PORTER’S FIVE FORCES MODEL Threat of new Entrants – Low In India, beer industry is growing with 11% CAGR making it attractive for new players. Strong brands like Kingfisher and Hayward’s which are already established and have strong brand recall will make it tough for new entrants and they are expected to struggle to expand their consumer base as they try to penetrate the beer market in India. Foreign brewers have been eyeing the Indian market for some years now since India is widely acknowledged to be the last untapped big growth market. Several international brewers have built brand associations and are marketing their brands aggressively through various point-of- sale promotions throughout their distribution networks. But with strong players in the market any new entrant will face problems of: a) Economies of scale – For example benefit associated with bulk purchases and sales – create high barriers to the national and global markets ) Cost of entry – For example investment in technology, costs associated with sales c) Distribution channel For example ease of access for competitors d) Government Legislations -Introduction of new laws might weaken have adverse effects e) Differentiation – For example certain brands that cannot be copied f) Supplier power – Possibility of forward integration by supplier Bargaining power of suppliers â₠¬â€œ Low Due to increasing costs of raw material and decreasing cost of barley suppliers, bargaining power of suppliers was high but by doing backward integration, done by acquiring Maltex Malsters Ltd. and shifting their production of beer on malt the company has achieved a hold on its raw material and considerably reduced supplier strength and dependency. Company has also entered into collaboration with Government of Punjab and Haryana for supply of its raw material. Bargaining power of buyers – Moderate This factor measures the extent to which customers are successful in forcing prices down, or securing high quality or more service at the same price. Customers tend to be powerful when the quantities they purchase form a large portion of the seller's total sales. Buyers do have a very clear understanding about the quality and as there are very few players in the market the customer cannot influence the price in any significant way. But while this is true a decline in consumable income shifts consumer preferences away from premium brands to lower-priced brands since the switching costs is low. Due to this the bargaining power of buyer tends to increase. Threat of substitutes – Moderate India is predominantly a spirits market and beer has traditionally been a minority preference for those who consume beverage alcohol. Therefore substitutes are the biggest threat as preference for beer among alcohol beverage drinkers is less but also the low penetration in beer consumption in comparison to international levels offers the potential for substantial and sustainable growth in demand for beer in India for years to come. Rivalry amongst Competitors – Low to Moderate Rivalry is the means through which competitors fight for position by using tactics such as price, competition, advertisement battles, and new product introduction, to lower the profits of competitors in the industry. As stated above CAGR of 11% is expected for beer in the next 5 years due to which many MNCs are eyeing the Indian market. Currently the major rivals for Kingfisher Premium are Budweiser, Carlsberg, Foster and Tiger and for Kingfisher Strong it’s Hayward 2000, Hayward 5000, Palone. SABMiller who came to India by acquiring small breweries and has made its hold as best-selling strong beer brand but still Kingfisher has managed to remain the largest-selling strong beer brand with 29% market share. There are also some small local players hat are in the market but are not much of a threat to Kingfisher. STRATEGIC FIT OF MIST WITH UNITED BREWERIES GROUP The UB Group (United Breweries Group) is a multi-faceted conglomerate with business interests in Beverage Alcohol, Pharmaceuticals, Media, International Trading, Aviation, Fertilizer, Research & Development, and Infrastructure Development with a major focus on the brewery (beer) and alcoholic beverages industry most of which is market ed under the Kingfisher brand. UB Group is already planning to venture into the mineral water segment via the Kingfisher Himalayan Water Brand. Thus strategically thinking Mist will be a perfect fit in the UB Group’s expansion plans. In fact introduction of a soft drink will make UB Group present in all versions of drinks and will be a wonderful way to reach out to customers who admire the Kingfisher brand but do not consume alcoholic beverages. Launching Mist will be a form of line extension and will help it respond to customer’s needs favorably. If we see the attributes of Mist, i. e. adventure, energy, fun and the â€Å"Hat Ke† attitude; it is very much in sync with the existing brand image of UB Group. Mist being a soft drink, it is very necessary to ensure proper distribution of the product. This is where UB Group can use its core competency of having a strong distribution network and bank upon its reputation regarding the stringent quality control measures it follows. Also if we look at the soft drink market, the only direct competitor of Mist is Mountain Dew and the market for soft drinks providing the set of benefits as Mist is in a growth stage. That makes it a perfect moment to introduce a drink like Mist under the Kingfisher brand name. Considering the sync between Mist attributes and Kingfisher’s brand image, we can also use the events held by the UB Group like the Derby, Kingfisher Calendar, IPL matches , functions like the Incredible India Party held last year at Cannes and the TV channel NDTV Good Times to increase awareness about Mist. It can make use of the cricket and Bollywood stars already associated with Kingfisher brand to endorse the product and help build a strong connect with its loyal customers. Added to that serving Mist in the Kingfisher Airlines will be a reat way of making future customers try out the drink. PRODUCT INTRODUCTION Mist is a soft drink that is being launched by UB group under Kingfisher brand. It is a citrus flavoured drink and unlike other soft drinks, it is more carbonated and has high levels of caffeine. MARKETING STRATEGY SEGMENTATION Demographic Segmentation 1. AgeA consumer needs and wants change with age. Hence this segmentation is important for this product. On the bas is of age, we can divide the population into the following categories a. 6-25 years b. Teenagers c. 25 years and above 2. Gender This is an important segmentation since both genders behave and respond differently to same situations. Geographic Segmentation This segment primarily refers to the location of the segments. For our product there will be three segments. a. Urban b. Semi-Urban c. Rural PsychographicSegmentation Here different groups are identified on the basis of personality traits, lifestyle or values. The following segments can be formed: a. Excitement, Adventure seeking, Risk lovers b. Health Conscious . Rebellious d. Fashsionable and stylish For our product, we can begin with demographic segmentation. These segments would be further divided using psychographic segmentation. The product is soft drink, but we will not go in for mass marketing and rather target based on psychographic segmentation. The target would also be different from those of already existing soft drink s. TARGETING Evaluating the above segments on the parameters like Measurable, Substantial, Accessible, Differentiable and Actionable, the target segment for MIST would be: Individuals (both genders) in age range 15-29 in urban areas (this is because the promotional activities would be focused on urban areas only). †¢ Based on market research data, we decided to target people who embrace excitement, adventure and fun. Reasons for choosing this target segment are: †¢ Our market research showed us that there were primarily five different target groups in the market. There was considerable presence of other soft drinks in the other target groups. †¢ Also in urban areas there are very few individuals in the age group 15-29 years who have not heard of Kingfisher; hence this would be our target age group. This segment in India is substantial and would be profitable. †¢ Kingfisher already has large distribution networks for selling its other products in urban areas. Hence there would be little cost of adding distribution channels. †¢ It is also easier to involve people from the aforementioned age group in various promotional activities and also they are easily accessible through internet. So it would be easier reaching across to them. POSITIONING Salient Attributes  · Offer from the Kingfisher brand Higher price for perception of premium quality and difference  · Available only in stylised cans  · Invigorating effect due to higher caffeine  · Tingling taste and flavor  · Selective availability in retail outlets, pubs, clubs, discos and other socializing places Values  · Adventure Seeking  · Thrill  · Different from competition  · Aspiration for youngsters to be associated with Kingfisher brand. Competition Mountain Dew As compared to Mountain Dew, we will po sition MIST as an exclusive brand and it will only be available through selective outlets. We are going for value-based offering that is premium in nature due to higher quality and reflects the values of aspiration for Kingfisher. Coke and Pepsi Both Coke and Pepsi are brands that differentiate themselves on the basis on the endorsements eg. Pepsi targets the youth market through endorsements from young celebrities. Price is not a discriminating factor between these two. We shall charge a higher price as compared to Coke and Pepsi and put forth quality as a prime concern while manufacturing MIST. This should help us differentiating from Coke and Pepsi since they have had troubles in the past regarding their quality. Media Influence  · Extensive promotion schemes across different media (using teasers, events and web portals)  · Advertisement frequency  · Brand endorsement Based on the above factors, our positioning of Mist vis-a-vis its main competitor (Mountain Dew) and other similar lime and lemon flavoured drinks (Coca cola was also included as a reference) has been quantitatively depicted in the cobweb diagram below. Some of the attributes are – 1. Ingredients – Mist is an augmented product over other citrus flavoured drinks, being packed with higher carbonation and caffeine. So, we rated this attribute above the other drinks. 2. Awareness – As Mist is a new product to be launched, we cannot gauge its awareness. However, we intend to bring it to the desired level based on our extensive promotional campaign which will be explained in the Marketing Mix. As of now, awareness is being measured based on the current awareness level for Kingfisher. 3. Availability – Unlike the extensive mass distribution and availability of the other drinks, we intend to have a selective distribution for Mist. 4. Refrigeration – This is based on the amount of refrigeration required and the level of service given by the companies by providing refrigerators. As Mist is selectively available, we intend to provide refrigeration facilities at all points of sale. This refrigerators will be small and exclusively for Mist. It will have eye-popping displays labelled with the title Mist and will be painted in its colours. MARKETING MIX | | |PRODUCT | | | | | | | |Functional |Great taste | | | | | | |Ity |Quench Thirst | | | | | | | | | | |Features |†¢ Invigorating effect due to higher caffeine | | | | | | | |†¢ Tingling taste and flavor | | | | | | |Appearanc |Available in Stylised cans | | | | | | |E | | | | | | | PRICING Competitor based pricing The price of a can of Mountain Dew and other soft drinks is Rs. 20. We may c hoose to price it higher than this since we are not going in for mass marketing but rather selecting a specific target segment. Cost Based pricing Cost Based pricing is integral to establish the lowest point of a new product's price range. By accurately analyzing cost per unit and taking into account a margin that corresponds to the lowest satisfactory return on investment, companies can define a new product's floor price. If the market cannot support this price, then the company must reconsider if the product is feasible. If we take the major cost components as manufacturing, advertising and distribution we can come to a rough estimate of the variable cost of Mist. This will not include the costs associated with machinery installation, R & D of the product and other associated capital expenses. This shall be collected through contribution per can. Using estimates for the major variable cost components we take: i. Advertising Cost per can – Rs. 8 – 10 ii. Manufacturing Cost per can – Rs. 4-5 iii. Administrative Costs and other overheads per can – Rs. 2-3 iv. Distribution Costs – estimated to be Rs. 1 per level Therefore the total cost of producing one can comes out approximately to be Rs. 17-19. Value Based Pricing While some benefits have values that can be readily quantified, others such as brand reputation and premium are more difficult to measure and must be probed using market research. Since we are positioning Mist as a premium brand it should be priced higher than its direct competitor (in this case Mountain Dew) in order for the target group to it as a premium brand. Since a can of a cola costs Rs. 0 then we will price it at Rs. 24 (we are trying simultaneously to take advantage of bundles of five pricing and have the customers perceive it as a premium brand). As shown by the market research, customers are willing to pay more for a product like Mist. Moreover, considering the aspiration value of the produc t and the parent company, we have decided to follow value based pricing. PROMOTION According to the positioning of the Mist, a promotional campaign will be designed to create awareness and pull in the market. AIDA model will be followed for the promotional campaign. The steps taken in each stage will make consumers to â€Å"Think, feel and do†.

Organisation And Presentation Skills Education Essay

The learning diary provides a turning apprehension of a topic or experience and is â€Å" to back up academic enquiry and to make a history of larning for pupils to research thoughts, ask inquiries and react personally to their experiences with contemplation † ( Popp, 1997 ) . Daudelin ( 1996 ) states â€Å" contemplation is the procedure of stepping back from an experience to chew over, carefully and persistently, its significance to the ego through the development of illations ; acquisition is the creative activity of intending from past or current events that serves as a usher for future behavior † . This definition explicitly captures the relation of contemplation to acquisition and suggests that contemplation is built-in to larning when acquisition is defined as doing sense of past experience to understand and impact future experience.Learning StylePrior to an rating of my accomplishments development it is important to set up and reflect on my dominant learning man ner. With the usage of Kolb ‘s et Al ( 1984 ) ‘Learning Style Inventory ‘ ( LSI ) and Myres-Briddgs Type Indicator ( MBTI ) theory I have been able to measure my aptitude and acquisition manners with the consequences illustrated in ‘Appendix 1 ‘ . Kolb ‘s ‘Learning Style Inventory ‘ illustrated in ‘figure 1 ‘ is designed to assist persons place the manner they learn from experience. Zanich ( 1991 ) states the Learning Style Inventory is â€Å" a simple self-description trial, based on experiential acquisition theory, designed to mensurate your failings and strengths as a scholar † . Figure Beginning: Kolb et Al. ( 1984 ) Figure The consequences of my LSI trial in ‘appendix 1 ‘ show that I have an orientation towards ‘Abstract Conceptualization ‘ . This suggests I am a ‘theorist ‘ and concentrate on logical analysis of thoughts and act on rational apprehension of a state of affairs. Kolb ( 1999 ) nevertheless goes on to state it is the combination of the consequences from the stock list that will depict an person ‘s learning manner most accurately. As shown in ‘figure 2 ‘ the combination of my consequences ( a high mark in AE and AC ) indicate I have a ‘converging ‘ learning manner. Persons with a meeting acquisition manner are said to utilize their hypothetical-reasoning to work out a job and happen solutions to practical issues ( Syed-Khuzzan & A ; Goulding, 2009 ) . They besides like facts, working independently and will seek to do things efficient by doing little and careful alterations ( Kolb, 1979 ) . In add-on to this Tobei ( 2009 ) suggests that those with this manner â€Å" learn through interaction and that computer-based acquisition is more effectual with them than other methods † . This is accurate in its representation of my learning manner as my acquisition penchant is larning through contact and computing machines nevertheless preferring to work entirely in happening replies to solutions. Kolb ( 1984 ) states the strength of those with a meeting acquisition manner is that they think about things and so seek out their thoughts to see if they work in pattern. This is promoting as my grade of survey ( Economics Bsc ) is based on statistical th eory and techniques for application in economic theory. The Myers-Briggs Type Indicator ( MBTI ) was besides designed to measure personality types and interpersonal operation and has been normally usedA in finding acquisition manners ( Golay, 1982 ) . The consequences from my MBTI trial compliment my LSI mark. Myers ( 1990 ) suggest that those with the INTP acquisition manner are quiet, flexible, â€Å" theoretical and interested more in thoughts than in societal interaction with the unusual ability to concentrate in deepness to work out jobs in their country of involvement † and can frequently be doubting or critical. I am in understanding with both sets of consequences as I am more of a ‘thinking ‘ orientated scholar and prefer to work out jobs utilizing concluding and working independently. Both trials demoing a similar consequence and reading of my learning manner therefore it can be concluded that both are accurate. Kolb et Al ( 1984 ) besides mentions that there are strengths and failings associated with each manner and that it may alter from clip to clip and state of affairs to state of affairs. This thought is supported in my LSI consequences where I have a high orientation towards an ‘Active Experiment ‘ ( AE ) manner nevertheless the mark of my ‘Reflective Observation ‘ ( RO ) and ‘Concrete experience ‘ ( CE ) manner penchant have small difference between them. This suggests that although I prefer ‘thinking ‘ and ‘doing ‘ I am willing to follow and accommodate my larning manner to include ‘watching ‘ and ‘feeling ‘ . Kolb high spots that people who prefer a learning manner will be given to larn more efficaciously if acquisition is orientated harmonizing to their penchant nevertheless besides acknowledges that restricting pupils to larning in one preferable manner tends to â€Å" forestall them from developi ng their full acquisition potency † and that it is more effectual to plan a course of study prosecuting scholars of every acquisition manner ( Delahoussaye, 2002 ) . Many surveies have highlighted the utility of finding larning manners with regard to single development and as I will be establishing my acquisition development on my determined learning manner there is a demand to be cognizant of the unfavorable judgments of such theories. An non-peer-reviewed literature reappraisal critiques Kolb ‘s acquisition manner stock list and other larning manner theoretical accounts by challenging their dependability saying there is â€Å" no grounds that ‘matching ‘ improves academic public presentation in farther instruction † ( Coddielt et al, 2004 ) and Kolb ( 1984 ) himself admits that LSI is non unequivocal or ever accurate. Learning manners can nevertheless be really utile to pupils to derive self-awareness ( Evans et al, 1998 ) and I and many other pupils feel that this is true.Skills DevelopmentMy 2nd twelvemonth at university has been one of contemplation and development as I have become more self-conscious about my streng ths and failings. I have chosen to measure with the application of larning theory my development within the undergraduate programme, how I am nearing the approaching assessment period and the accomplishments I feel are most of import for a successful calling after graduation from university. Throughout my accomplishments development I have used Kolb ‘s Learning Cycle theory ( illustrated in ‘figure 3 ‘ ) which I learnt about in my first twelvemonth at university. Kolb ‘s acquisition rhythm has enabled me highlight and address my failings while bettering my accomplishments. Figure The Kolb Cycle – made up of four phases ( see text description below ) Beginning: hypertext transfer protocol: //www.ldu.leeds.ac.uk1. Administration and Presentation SkillsPresentation and administration accomplishments are really of import in the workplace and employers are said to put great value on both presentation and administration accomplishments ( Gupta, 2008 ) . In my first twelvemonth at university I had to give a presentation as portion of a accomplishment constructing undertaking and in my Personal Management Development faculty in the current academic twelvemonth I have given an assessed group presentation. In readying for both my person and group presentations I feel I demonstrated good administration and presentation accomplishments. I have ever considered myself to be good organised nevertheless found that during my 2nd twelvemonth at university with a higher work burden it has been disputing and this has made me cognizant of the demand to fix in progress for assignments. In my 2nd twelvemonth I have besides made certain to organize my notes and research stuff in a more orderly mode specifically aimed at helping me more expeditiously during the assessment period. Although I felt that my group presentation was good organised and effectual, feedback from the assessor informed us that as a group we failed to enrich the presentation. I personally had found it hard to happen ways to heighten the presentation manner. For illustration, my subdivision of the presentation although was short and precise it was a really a aggregation of facts and theory. This can be applied to Whetton and Camerons ( 2007 ) ‘Five S ‘s Approach to an Effective Presentation illustrated in ‘figure 4 ‘ . Figure Beginning: Whetton & A ; Cameron, 2007 Application of this theoretical account to me shows that I am good at all the five stairss except I fail to execute in ‘combining thoughts with an heightening presentation manner ‘ . There is no widely accepted theory or theoretical account for an effectual presentation but most writers give accent to in depth readying and dry run. This is farther supported by Bradbury ( 2009 ) ‘Seven Basic Stairss for Successful Presentation Skills ‘ illustrated in ‘figure 5 ‘ . FigureSeven Basic Steps for Successful Presentation Skills ‘Decide what you want to accomplish. Decide whether a formal presentation is the best manner to accomplish this aim. If you decide to travel in front with the presentation make up one's mind what organize it should take. Fix a book Design and fix your ocular AIDSs and press releases. Rehearse Make it Beginning: Bradbury, 2006 For future presentations I have learnt to use an enhancing presentation manner which is more attending grabbing and can assist me farther in showing an statement or prosecuting the audience. To enable me to make this for illustration I will utilize more ocular AIDSs such as bold rubrics, images and statistics ( Jay and Jay, 2004 ) . I have besides realised through application of the above theoretical accounts that for future presentations I will necessitate to practise more than I have done in the yesteryear as the success of an statement is said to depend on the thoroughness of the presentation ( Herr et al, 2001 ) . Herr et Al ( 2001 ) provinces rehearsal is the critical to the effectivity of a presentation and helps polish timing, reduces trust on notes and physiques assurance. I late went for a occupation interview where one of the undertakings asked of me were to carry the employee why I should acquire the occupation. I was successful in carrying him and got the employment as I incorporated in this interview the techniques I learnt above about presentation accomplishments. In the undertaking where I was asked to sell myself I used bold descriptions instead than tiring facts. Although an interview is different to a presentation holding an mutualist undertaking and holding to accommodate with the cognition I have complimented my learning manner.2. Time Management, Stress Management and Essay authorship accomplishmentsThe general tendency from the passage as a first twelvemonth pupil to 2nd twelvemonth was that the outlook for the quality of the work had been raised as had the work burden. This addition of work became of all time more apparent in the first semester of my 2nd twelvemonth where I had several assignments due all near the same day of the month. During this period I besides had committednesss to my football squad and had to travel work during the weekends. Increasing force per unit area to accomplish good consequences in my grade and run into my work and athletics committednesss meant I had to go flexible and more efficient in my clip direction. Despite committednesss and a high work burden with the demand to prioritize my clip I found that I could still suit in socializing and leisure clip although I did experience the increasing demand for stress direction. Jamison ( 2001 ) defines emphasis as â€Å" a physical and psycho-emotional province of inordinate rousing † and it can be caused when there is â€Å" an instability between the stimulation and the persons get bying schemes † . Whetton and Cameron ( 2007 ) place the four chief beginnings of emphasis as Encounter, Situational and Anticipatory stressors and as in my state of affairs Time stressors. The usage of good planning and clip direction I found helped my counter my stressors and some of the methods I employed are suggested by Whetton and Cameron ( 2007 p129 ) in their '20 Rules for Everyone ‘ . During the first semester I was doing usage of my contriver and guaranting I made efficient usage of my clip by interrupting down undertakings and puting personal ends. My athletics and frequent exercising is besides considered to hold helped me as a balanced diet and other practical schemes are said to assist forestall Encounter or Anticipatory stressors ( Chandler an d Brown, 2007 ) . Application of Lewin ‘s ( 1997 ) Stress Force Field diagram as illustrated in ‘figure 6 ‘ shows that if the strength of the Time stressor on me has small consequence because of my keeping force of good clip direction so both driving and keeping forces are equal. Figure WTN02f01 Beginning: PMD Lecture notes, 2010 Better clip direction and clearer ends led me to researching farther in how to better my essay composing accomplishments which was an country that I had underachieved in during my first twelvemonth of university. Support from the survey advice services highlighted that to better my essay composing accomplishments I would necessitate to guarantee my work is appraising and critical guaranting all points are supported with grounds and mentions. Constructing on this farther I have used Bloom ‘s Taxonomy of Learning illustrated in ‘figure 7 ‘ which is a categorization of larning aims within instruction systems ( Chyung and Stepich, 2003 ) . I employed elements from the ‘Evaluation ‘ and ‘Analysis ‘ throughout my work by seeking for a assortment of positions to an statement and by utilizing a assortment of research resources such as diaries. Employment of Blooms taxonomy is said to be an first-class model for steering comprehension insutructions ( Buehl, 2008 ) and it has enabled me to inquire deeper inquiries in my essay authorship. Critics of Bloom ‘s Taxonomy highlight that the theoretical account â€Å" focuses on believing procedures in isolation and does non see how these procedures may iperate otherwise on peculiar sorts of information † ( Harmon and Jones, 2005 ) howver the model has been widely adopted and is used extensively used and updated. ( alteration somewhat this ) . Blooms taxonomy helped me even more during my assessment period in reply to inquiries which I was more appraising. I improved my essay authorship and appraising accomplishments through theory which complimented my learning manner. ( write about you managed clip and emphasis through blahblah which shows you can follow other ways ) . Figure hypertext transfer protocol: //retechtraining.files.wordpress.com/2008/07/blooms-taxonomy.jpg Beginning: hypertext transfer protocol: //bit.ly/a5btcuDecisionEvaluation of my development shows I have employed Argyris and Schon ‘s double-loop acquisition theoretical account as illustrated in ‘figure 12121 ‘ . hypertext transfer protocol: //selfleadership.com/blog/wp-content/uploads/2009/12/AL-2.jpg Beginning: hypertext transfer protocol: //www.leadershipnow.com Double-loop acquisition is said to happen â€Å" when the monitoring procedure initiates action to polish the ‘governing variables ‘ to run into the new state of affairs, which may be imposed by the external environment † ( Armstrong, 2006 ) . As the theoretical account suggests my development shows I have used feedback from past actions for illustration in my old twelvemonth of university and prior to that to oppugn underlying current positions such as failings in my accomplishments. The usage of theories and theoretical accounts have enabled me to measure results and with my desired results and use double-loop acquisition to take at the coveted results. For illustration although my preferable acquisition manner has been apparent throughout my development I have shown non to waver to oppugn this value and follow different acquisition manners for effectual acquisition in different state of affairss. GOAL FOR THE SUMMER better this so one can Make THIS.